Sunday, November 8, 2009

DeviDoll congratulates Stewart+Brown!

This month's US Vogue features A WHOLE PAGE on Stewart+Brown. FINALLY......

....not, that is, FINALLY Vogue says something about ethical fashion -- this it has done before (to varying degrees, more edgily in the UK publication than in the US; but no surprise there, etc etc).

Rather, my point is, FINALLY Vogue (and that too the US version -- sorry am I belabouring a point here?) has, so prominently, stepped away from moulding it's eco-fashion talk around usual usual (yawn) labels like Stella McCartney and, instead, picked a label that is from the 'little-known-outside-ethical-fashion-world' (think, for example, Estethica at LFW).

That it is Stewart+Brown comes as no surprise given the unselfconsciously chic collection this label brings us, the luxurious fabrics it uses (and in some cases, such as its socially responsible Mongolian cashmere, helped pioneer) and the founders' (Howard Brown and Karen Stewart) enduring commitment to professional business standards combined with transparency and excellence in the area of green/ethical/eco - fashion.

As the first UK boutique to stock Stewart+Brown's cashmere in 2007, DeviDoll always knew glory was just a matter of see it so soon is gratifying indeed.

Thursday, November 5, 2009

Wishing you a warm and cheerful festive season!

Have you decided what type of Christmas you'll be having this year? A quiet one with family and a few carefully selected gifts? A blow-out glamorous bonanza to treat yourself at the end of a tough year?

Here at DeviDoll, we've decided to enjoy a whole season of warmth, love and good feeling, rather than focus too much on the present-giving fest of just one day.

2009 has been a challenging year for families around the world, as we've worried about our jobs, our finances, our health and our stress levels. Of course, it's been that way for years for families in those countries that are regularly exploited to bring cheap Christmas gifts and winter fashions to our high street.

Now as the year draws to an end, isn't it the perfect time to gather together with the people that mean most to us, and celebrate the fact that despite what we might have endured this year, we have each other and can share good times in simple ways?

It doesn't take a bankers' bonus or a Christmas dinner table the size of a developing nation to celebrate what's important at this time of year.

Instead of going overboard with presents, why not choose one special item that can be treasured for longer than the Christmas tree will be up? Better still, make it a present that has already given something to the people that made it - maybe it's fair trade, or maybe the maker donates to charity.

We'd also recommend presents that have a uniqueness about them - perhaps they're made from vintage pieces or reclaimed textiles, and no two are the same. It's a great way to make important people to feel loved.

The festive season is a lovely time for feeling an inner warm glow, and not just from too much mulled wine! It's a nurturing and nesting time of year, too. To get that cosy feeling invest in the best ethically made knitwear you can afford, and a winter coat that will last for years.

It might seem a little strange for us to be recommending you spend carefully and thoughtfully rather than splurge this Christmas - after all, aren't we boutiques supposed to champion sales? - but to me it seems perfectly DeviDoll.

Below you'll find are our carefully chosen pieces for a considerate, warm and ethical festive season. Beyond these, we say stop shopping, pop on a warm coat in a bright colour, and go share an hour with a friend you've not seen for way too long.

Happy Festive season! Make it a warm one!

Sindhu x

Our picks for warm and cheerful season
For an exquisite and long-lasting piece in vintage cashmere, choose the Deborah Lindquist Snowflake cardigan in vintage cashmere.

To ensure a continuous income for local Peruvian craftsmen, choose the Aymara Elaya sweater in babylama wool.

To support local artisans and age-old handicrafts in India, choose the Payal Jain one-of-a-kind wool coat (pictured above).

To show a loved one you value their uniqueness, choose the Adorn The Parlours Of Heaven Necklace from AK Vintage, made from reclaimed materials.

To spread the warmth to your home, choose the Wild Divine Jaya Throw. No two are ever alike.

Thursday, August 27, 2009

Last chance must-have items from the DeviDoll Sale

Try as we might to deny the impending arrival of autumn, the subtle drop in temperature and the darkening dusk skies tell us otherwise. But don’t despair because to every negative there is a positive and the demise of summer means at least one good thing – amazing last chance eco Summer Sale items from DeviDoll!

Here are our top five must-have picks for ethical fashion fixes that are as good for the environment as they are for your budget. It’s an all round win/win situation really.

Buy now - Anatomy Reversible Skirt, was £190.00, now £38.00
Who said end-of-season Sale stock consisted only of disposable fashion and fleeting seasonal trend pieces? This incredibly stylish Anatomy skirt more than disproves that theory. Reversible and made of organic merino wool jersey, this tailored black skirt sits high on the waist and elegantly over the knee. Its classic shape and subtle detailing make it a wardrobe staple, while its price makes it an outright steal. Wear it with a printed camisole and towering heels for some evening glam or with a pretty twin set and flats for a ballet-inspired work look.

Buy now - Mociun Silk Muumuu, was £205.00, now £69.00
Up the ante this Sale season with a print. Metallic grey with a geometric black print throughout, this sleeveless silk muumuu dress by Mociun is both fun and functional. Sitting just above the knee in length with a high empire waist, pair it with tangerine and magenta tones for a bright night out or as a breakaway layering piece over jeans and tights.

Buy now - Del Forte Laurel Jeans, was £134, now £65.00
With the arrival of colder weather the tendency to want to wear and acquire dark clothing is only natural. But why not lighten up? Your jeans, that is. These Del Forte Laurel jeans are the perfect piece to bridge the seasons. Sitting just below the waist with a relaxed wide leg, these eco denim darlings are made from 100% organic cotton and are designed to flatter a range of body types. Pair with a petite floral shirt and wedges for a retro summer edge or layer up in merino wool tops and cardigans in plum and wine tones for a delicious autumnal outfit.

Buy now - Kelly B Merino Stud Vest, was £225, now £152
Tough meets pretty in the Kelly B Merino Stud Vest. Made from 100% organic merino wool, this hooded zip vest with front pockets and stud detailing is given a girly edge with ruffles at the shoulders and neck. Wear it with a floral dress and motorbike boots for some eco street edge or over a sexy catsuit for a wild night out.

Buy now - Viridis Luxe Boyfriend Sweater Dress, was £270, now £200
True to its name, the Viridis Luxe Boyfriend Sweater Dress proves why channelling your man’s style is as effortless as it is fashionable. This cashmere, bamboo and silk blend dress is soft on the skin while its aubergine colouring and long sleeves make it the perfect transeasonal purchase. Team this knee-skimming number with ankle boots and bare legs for those lingering summer days or with leggings and jeans when cooler climes hit.

By Lisa Cugnetto

Tuesday, August 25, 2009

The Debate Over Bamboozling

At DeviDoll we've been fans of alternative fabrics from the very start, bamboo among them. But we have noted that man-made (sorry, Harriet Harman, person-made) fabrics - bamboo, lyocell, tencel, PLA etc -- need to be produced sustainably to truly qualify for green status, otherwise, all the chemical byproducts in their production sort of defeats the whole point.

Well, this and several other issues in the 'green-ness' of bamboo are now in the limelight with the the Federal Trade Commission in the US charging 4 companies with making false claims about the how eco bamboo actually is and what positive properties bamboo clothing actually has. Read the whole press release here. The companies have rebutted with their counter-claims and others have joined the fray on both sides.

The topic is an important one as almost everyday, bamboo more than any other fabric, is gaining ground as a perfect 'eco' fabric with the same list of benefits repeated. It is relatively cheap, abundantly available from suppliers in China and India not all of whom can be adquately supervised and often reaches garment cutting stage relatively un-policed. So understanding all the claims, separating the wheat from the chaff, is essential.

While there is no doubt that bamboo can be a sustainable alternative to conventional fabrics this is not without caveats and to accord it miracle status unthinkingly....well....that's just silly.

Believe in bamboo, but not blindly.

Thursday, August 20, 2009

Exclusive - DeviDoll launches premium artisan jewellery range AK Vintage

Proving that jewellery doesn’t have to be heavy to make an impact, AK Vintage, the limited edition jewellery line by Portland-based Anna Korte, combines delicate light chains with vintage leather or brass pieces.

With the exception of the ear wires and some of the clasps, every single piece in Anna’s collection is 100% vintage, which lends them an aura of classical elegance. Anna hunts through antique stores and estate sales for special pieces, although the majority of her discoveries are from old costume jewellery warehouses.

The leather used in the designs is also recycled from vintage ladies’ gloves, which has a luxuriously tactile touch. These vintage components are then transformed by Anna into jewellery that is very current and wearable, especially against smooth lines and luxe fabrics.

Blending into the creative process, each design is also named after tiny beautiful fragments of works by poets that have inspired Anna. Her first collection used the poems of E. E. Cummings, and this has since been followed by writers including the 18th Century Lebanese poet and author Kahlil Gibran, celebrated influential American poet Walt Whitman, and Indian legends.

Although from diverse backgrounds, these poetical contributions share a beautifully lyrical take on the power and gentility of nature, as shown in pieces such as the Gibran-inspired ‘Subtlest Beauties’ earrings, or Indian legend-inspired ‘Cluster of Showers’ necklace.

Devidoll is launching AK Vintage in the UK with a capsule collection of eight pieces from the covetable women’s and men’s ranges, which epitomise the best of Anna’s fusion of whimsicality and elegance.

One of the most dynamic and beautiful pieces, this Arrows in a Quiver necklace, named after a section of Indian legend poetry, is a striking addition to any jewellery box. The long brass chain looks its best when set against plain elegant fabrics, to channel its classical appeal. £44.00

Using Anna’s penchant for leather, this Cluster of Showers necklace is made from antique leather kid gloves and is softly feminine, as well as gorgeously supple to touch. £48.00

These Dream Song earrings, made of gold-filled ear wire and vintage brass charms is one of my favourite pieces - its combination of interlocking rings and delicate feathers are a perfect example of Anna’s ability to mesh the different styles of vintage and modern. £33.00

Similar to the Dream Songs piece, these Feather in my Hand earrings use lightweight vintage brass, making it feel like you are wearing air on your ears.

This Many are the Fleets necklace, from the men’s/unisex collection holds a more masculine appeal with vintage brass lanyard hook, spike and toggle charms. £37.50

Gorgeously named, these Subtlest Beauties earrings live up to their promise with vintage leather tassels adding a subtle flash to any outfit. £51.00

Using vintage brass chevron tags, this Comrades Mine necklace, from the Men’s/Unisex collection, given its unusual shape can be worn as easily by men as by women. £37.50

The trio of beads sat on the Glories Strung like Beads necklace is one of the more subtle pieces in the collection, but its intricate use of a brass love knot keeps it striking. £37.50

By Florence Buswell

Thursday, August 13, 2009

Shoulder your way into the new season!

Bamboo jersey top from Doie's 'Paris' collection Autumn Winter 2009

We love a new season at DeviDoll as much as the next fashionista, especially when we spot a trend that we can recreate from our existing wardrobe or a totally new look that has enduring appeal beyond just the one season. That's ethical style at it's best.

This Autumn Winter's designer collections first hit the London, Paris and Milan catwalks at the start of the year, so we've had plenty of time to mull over the shows for the most exciting style stories. Right now, we're loving one trend in particular - the statement shoulder.

The strong shoulder started as a puzzling oddity a season earlier but is now set to be the signature look of the end of the decade. Pretty much every designer agreed that the shoulder was the It-zone, and each of them had a different take on the trend.

At Balmain, where Christophe Decarnin has been experimenting with the trend for long enough to have it down to perfection, everything, from glittery evening dresses to Parisian mariniere and warrior jackets, was adorned with horn-like pads. You can channel the trend with this beautiful organic merino wool Anatomy jacket (left) in a warm shade of brown, pictured left.

Amongst surreal clothes at Nina Ricci and Givenchy, the two main trends were definitely prints and statement shoulders, in all forms, shapes and colours.

At Hervé Leger, Max Azria dropped the proportions down a notch. The shoulder was still square and futuristic but not so protruding. Jaeger London and Wunderkind had similar creations in graphic colours. Some creations, such as a Jaeger London satin crepe-mix jacket were reminiscent of power dressing circa Working Girl. The 1980s are, after all, the key source of inspiration this season.

Dolce & Gabbana made over-proportioned round shoulders the star of their catwalks. The shape has already had some red carpet outings, most notably with Rihanna at the MET Costume Institute Gala. Zac Posen showed slightly smaller shoulders, adorned with grey ruffles.

Ruffles also were the inspiration behind this smart organic merino wool stud vest by Kelly B (right). It allows you to work the strong shoulder trend in a work-appropriate way. Look out, too, for soft ruffles in the new season's collection from DeviDoll favourite Doie, pictured above.

If you want to shoulder you way into the new season now, we'd recommend the organic cotton Melrose dress by Doie (left), available immediately. Its beautifully soft draping shoulders are ultra-feminine.

On the catwalks Antonio Berardi, Nicolas Ghesquière at Balenciaga and Isabel Marant had more discreet, softer round shoulders, just as Doie has. The kind of tops which allow you to wear the trend at work, without drawing puzzled looks from more conservative colleagues.

By Lucie Goulet

Thursday, August 6, 2009

Editor's Pick - Five AW09 key trends

The sun is still shining, the trees haven’t lost their leaves, and yet it’s time to start planning our Autumn /Winter 09 wardrobe. Who can wait when a new season looms?!

The AW09 catwalks displayed two very opposite moods; autumnal browns and gothic blacks and bright 1980s block colours. Marc Jacobs had the ultimate flashback, with a fluoro palette, also seen in Tod’s and Michael Kors clutches. Meanwhile, camel belted coats, both in soft brown and butter colours, were central pieces at Dries Van Noten, DKNY and Tommy Hilfiger.

But the statement jacket, with its strong characterful shoulders, will undoubtedly be the signature look of the end of the Naughties. Balmain experimented with horn-inspired shapes, while Dolce & Gabbana went for softer, round articulations.

We've invited daily eco glossy to pick their five favourite items from the DeviDoll Sale which nod to AW09 trends and which will definitely translate well for the next season. It’s investment shopping at its best, as all items in the selection are classical enough to outlast a single trend and season, and a great price. You will look fabulous, and fashion-forward!

Trend: The Statement Jacket
Buy now - Anatomy Jacket, was £325, now £195
Shoulders are still going strong on the runways. This beautifully tailored Anatomy jacket, in a warm blend of merino wool, in this winter’s It-brown, will provide your wardrobe with an instant, and long-lasting update. Wear it to the office for an up-to-the-moment work look, or during the weekend over jeans.

Trend: Stylish Country
Buy now - Payal Jain Brown Redingote Short coat, was £600, now £420
The ultimate winter coat, exquisitely tailored to enhance the figure. This brown redingote stands out thanks to red and orange flower appliqués and big button detailing. Its large collar and strong wool will keep you cosy and elegant during the coldest days.

Trend: Gothic Romance
Buy now - Charmone Mary Jane Pumps, were £200, now £50
An elegant and original spin on the shoe-robe classic black Mary Jane, those faux leather pumps are embossed with intricate arabesques. Step outside stylishly and comfortably thanks to their sexy and stable rounded heel. Perfect to update a classic work-suit.

Trend: Luxury Knits
Buy now - Aymara Kelly Belted Cardigan, was £180, now £140
Come the first cold weather, we love cocooning in warm, luxurious knit. This timeless, chunky belted cardigan is the ideal winter casual-wear. Aymara sources its cashlama ethically and ensures the indigenous producers in Bolivia get their due benefits from their work.

Trend: The clutch
Buy now - La Vie Devant Soie Trame Clutch, was £40, now £20
Clutches will still be on all It-bags lists next season. This La Vie Devant Soie block-colour clutch, made in a beautiful fair trade silk is guaranteed to add a touch of glamour to all your evening outfits.

By Lucie Goulet

Wednesday, July 29, 2009

Top 10 buys for under £100, £50 and £25

Whether you're spending your summer abroad, relaxing at home or under the office air conditioning, we have the ideal ethical fashion items to make this season a summer to remember! Think sharp tailoring, on-trend prints and cocoon knits for a capsule wardrobe which will outlast the warm weather.

UNDER £100

DOIE Venice Dress - £90
If you only take one dress with you on holidays, make it the Venice dress from Doie. Just as romantic and elegant as its name suggests, it will take you from a pool party to a museum visit. This silk trim on bamboo jersey dress will make you feel stylish and fabulous at all times! The ultimate holidays LBD!

Panda Snack Pointelle Cardigan - Was £160, now £56
Luxury knits are key staples of the great British summer wardrobe. Made in a fabulously soft mix of cashmere and bamboo, it will keep you warm and elegant. This no-nonsense piece falls to the knee and bears two pockets.

Aymara Joy Top - Was £120, now £90
This incredibly stylish cashlama wool top, in the nicest shade of poppy red, is guaranteed to brighten up your day! Aymara uses a unique traditional Bolivian technique to separate rough soft from fine llama fibres. The result is unbelievably soft, warm and resistant. A beautiful and Fairtrade knit you’ll wear again and again and again…

Undesigned by Carol Young Petal Skirt - Was £134, now £93.80
Who knew a garment as beautiful and original as this skirt could come from fleece recycled from consumer soda bottles? The ultimate standout piece, this earthy skirt will make sure you turn heads wherever you go!


Mociun Geometric Bunny Tee - £49
Statement prints and printed tees were key trends this season. This youthful, bright top in organic cotton will be perfect teamed with a boyfriend blazer or thrown over jeans for an effortless look.

FIN Twill Sailor Pants – Was £120, now £45
This is the perfect office-to-evening-drinks pair of trousers. FIN’s tailoring is perfect, with flattering and trendy detailing. The trousers are made in high quality Fairtrade and organic cotton, and the process is 100% carbon neutral.

FIN Cropped Jeans - Was £88, now £32
Cropped jeans, THE indispensable addition to a summer wardrobe. Wear them bare foot to walk in the sea, or with flats for an instant festival hit! They combine the comfort of organic cotton with a perfect, figure-flattering cut.


Mociun Cropped Tank - Was £53, Now £15
Nothing says 1980s revival like a cropped tank. This organic cotton and Lycra top is bang on trend and will be an instant wardrobe update. It’s perfect with skinny jeans or, for the midriff-shy among us, over a tight-fitting dress or tank.

Mociun Aero Tee - Was £58, now £12
A trompe l’oeil, graphic print in a dreamy, fluid hemp and organic cotton fabric. One of our bestsellers, this T-shirt is the ultimate chic and easy-to-live-in top. You can dress it up with heels and a pencil skirt for an edgy office look or dress down with hot-pants.

DOIE Silk Tie Trackpants – Was £68, now £23
These incredibly stylish and comfortable trackpants will take you straight from the plane to an antique site visit. Their bamboo jersey, silk trim and Lycra fabric doesn't crease, making your holidays iron-free.

Thursday, July 23, 2009

Don't miss our Mociun Pop-Up Sale - Up to 75% off until July 29

Ethical fashion fans will be more than familiar with designer Caitlin Mociun's eponymous collection of ethical dresses and separates. Now, for one week only, until July 29, we're holding a Pop-Up Sale on Caitlin's classic pieces, with up to 75% discount on many items.

The beauty of Mociun, beyond the use of eco fabrics such as organic cotton, yak and hemp, is Caitlin's flair for colour and graphic prints. Her Caravan and Argan tie-front dresses suit perfectly this season's key modern tribal print trend.

A favourite amongst cult fashion editors in the US and Europe, aesthetes and fellow designers, Mociun has featured in Dwell, Nylon and Vision magazines, amongst other cool titles. Vision went so far as to call Caitlin an "eccentric genius", and take it from us that's a compliment. With her handle on print, we're inclined to agree.

Visit the Mociun Pop-Up Sale now. On for one week only!

Born in Nevada City, California, Caitlin travelled the world with her family from the age of 12, stopping off in Kuala Lumpur and Prague before settling to study textile design at Rhode Island School of Design. Her work centres on hand-drawn illustration, the likes of which you could never find in mass-produced collections. Every piece has Caitlin's hand on it.

Inspiration comes from her nomadic childhood, art, literature and the natural world, and the collections have wonderful names, from The Cabinet Of Natural Curiosities to Judas And The Chocolate Grinder.

DeviDoll sells Mociun exclusively in the UK. Globally, the collection can be found in the most stylish boutiques from Brooklyn to Tokyo. These are beautiful pieces for stylish women who appreciate design flair and great quality.

Visit the Mociun Pop-Up Sale now. On for one week only!

Early birds to our Pop-Up Sale will have a rare chance to add Caitlin's Silk Muumuu dress (Mischa Barton bought four), £51.25 down from £205, Mesh Back dress, £50 down from £200, and Button-Up Dress, £66 down from £183, to their wardrobes. These are timeless Mociun pieces worthy of the space.

Caitlin's graphic print t-shirts, too, are mini works of art in their own right and this writer's favourite. For an astonishing £12 snap up the Boyfriend Bauhaus Tee, down from £40, or Aero Tee, down from £58. For only a few pounds more is the Trading Post Tee, £16 down from £40. These are investment buys, without the investment prices.

Stocked up with dresses and t-shirts already? Choose from jeans, shorts and shirts too, including the Paperbag shorts that made it into editor Sarah Woodhead's Top 5 Picks from our Summer Sale, now £44 down from £118.

Why the Pop-Up Sale? We're making room for the new pieces of course!

Visit the Mociun Pop-Up Sale now. On for one week only!

Thursday, July 16, 2009

Top picks for poolside glamour

It's nearly August, the peak of the summer holiday season, and we're dreaming of escaping the city (by train of course), to a relaxing idyll. In the picture is an infinity pool, a sun lounger, blue sky, gentle sunshine, a breeze in the palm trees, a tower of books to plough through, never-ending iced fruit smoothies and...the perfect poolside wardrobe!

Just because we've put our hectic city life on hold for a while, we won't be putting our ethics on hold. Our ideal holiday is carbon-light, and preferably in a location where the local community benefits directly from tourism. Our suitcase, too, will include ethical fashion items and natural and organic beauty products. Here are three essential items we won't be leaving home without, plus complementary poolside pieces to inspire you...

1. Mociun Zigzag swimsuit, £70.40 reduced from £88
Mociun creates the most wonderful graphic prints and illustrations on summer dresses and t-shirts. It's swimwear follows its inimitable styling, and this Zigzag swimwuit is in one of the season's most popular patterns. It features as a Top 10 Swimwear pick on daily eco glossy too. Caitlin Mociun, designer and founder of the label, uses fabulous sustainable and eco fabrics including yak, hemp, organic cotton and more.

More poolside glamour:
Mociun soy and organic Halter bikini
Mociun Zigzag denim shorts
Mociun dresses and t-shirts

2. Viridis Luxe Skinny Strap Banded Dress, £152 reduced from £190
We love this Viridis Luxe dress because it's one of those perfectly versatile pieces that make travelling light a little more achievable. Yes, even for the most stylish amongst us! This bamboo and cotton jersey dress would look adorable popped over a bikini for the trip from poolside to bar, or simply dress it up with barely-there heels and gold jewellery for evening. Viridis Luxe is highly desirable ethical fashion, featuring ecologically superior hemp with silk, bamboo and organic cotton, and it's well worth snapping up a bargain when available.

More poolside glamour:
Doie Melrose dress
Aymara Milla dress
See more from Viridis Luxe

3. Deborah Lindquist Short Shorts, £68.60 reduced from £98
These are so unbelievably cute! The micro short is still the style of the summer, and we've seen these worn with a dazzling array of footwear, from wedges to wellies. Look sassy by the pool in short shorts and bikini top, or dare to keep those legs out for your evening stroll along the promenade. Guaranteed to turn heads. We love the chic soft pink and the easier than linen blended fabric.

More poolside glamour:
By day, team the shorts with this Fin tank
By night, team with this Viridis Luxe cashmere butterfly sweater
Shorts too short? Try Mociun's Paper Bag shorts instead
Deborah Lindquist strapless top
See more from Deborah Lindquist

Friday, July 10, 2009

Top 10 Summer Party Dresses - with FREE lingerie bag

Ah, it's such a beautiful time of the year. The mornings are brighter, the afternoons warmer and the evenings longer. Dining goes al fresco, swimming too if you're lucky enough to live near the coast, city lido or country garden pool, and the weekends are a chilled-out mix of summer wedding parties, barbecues and picnics. Bliss!

Your summer wardrobe should be in full swing already, and this year you might have indulged in bright colours, bold prints and ultra-feminine shapes that wrap, tease and flirt. One piece you will love to pluck out is the perfect summer dress.

Whether for every day or a special occasion, like a wedding or a summer birthday party, a summer dress that you feel wonderful in is an essential item. Our summer dresses have been designed and made with the best ethics at heart, from natural, sustainable or organic fabrics, in a carefully monitored manufacturing process, and not so "trendy" that they'll last only the one season.

DeviDoll's founder Sindhu Venkatanarayanan is passionate about ethical style, carefully selecting only those designers who she feels combine great design with ethical principles. Here she picks her Top 10 Summer Party Dresses, many of which are on Sale right now, and shares her expert view on what's so lovely about each one. Go party!

SPECIAL PROMOTION: Buy a dress from DeviDoll and receive a FREE fair trade silk organza lingerie bag from LVDS. Offer ends August 31 2009.

1. Doie Malibu dress, £158
Sindhu loves it: "This silk Malibu dress from Doie is the prettiest, flirtiest, silkiest summer dress in the freshest colours. Doie, one of our favourite designers at DeviDoll, does this so well."
See more from this designer

2. Doie cream bubble skirt dress, £36 reduced from £102
Sindhu loves it: "This is a great bamboo dress. It's very flattering and the bubble skirt is cute."
See more from this designer

3. Mociun button-up dress, £95 reduced from £183
Sindhu loves it: "This is totally a fav of mine. Print is in pop contrast colours, plus it doubles as a long shirt-dress or wear with tights. A super hip print."
See more from this designer

4. Mociun organic cotton Caravan tie-front dress, £270
Sindhu loves it: "The print on the caravan and the deep vermillion red creates the spark for me in this dress. I love the play of colours."
See more from this designer

5. Fin Slouchy Dress, £65 reduced from £180
Sindhu loves it: "This is a girly dress with a wonderfully cut flair skirt that speaks to me of summer parties and Pimm's."
See more from this designer

6. Viridis Luxe bamboo and organic cotton drawstring dress, £165.60 reduced from £207
Sindhu loves it: "Great on the beach, great in the city, a jewel colour I love. Viridis Luxe does this blue better than any other designer I know - ethical or otherwise. It can be super sexy if you adjust the neckline."
See more from this designer

7. Kelly B bamboo summer knit Roberta dress, £60 reduced from £163
Sindhu loves it: "A touch see-through and a great summer jersey in very breathable bamboo. Black but sheer enough to feel ultra-light."
See more from this designer

8. Fin Symetric dress, £52 reduced from £133
Sindhu loves it: "Another grown up Fin classic. Wear with killer heels and you've got a very elegant look for summer nights out."
See more from this designer

9. Mociun cotton tie-front dress, £165 reduced from £270
Sindhu loves it: "How can I, with my love of colour and graphic prints, not L-O-V-E this dress?!"
See more from this designer

10. Mociun Argan tie-front dress, £270
Sindhu loves it: "This is a Mociun classic. I love abstract prints plus its just enough to be interesting but not too dark."
See more from this designer


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