Monday, July 28, 2008


Editor of the very cool Hippyshopper (don't let the name fool you -- this site has L-O-T-S to offer, whether you are or are not a hippy esque conscientious consumer), Abi Silvester, shares her thoughts about summer and DeviDoll's current collections on the recently launched DeviDoll Loves (love being a noun here not a verb) section.

Check out Abi's adventures in eco-living on Hippyshopper and on ShinyTV - this girl tackles more than just 'best eco swimsuit' type her take on eco can-crushers (with aplomb, we might add and involving some very fast coca-cola swigging), green (as in eco, not actual colour) kitchen cleaners and tour the Innocent Smoothie HQ.

Abi sees and hears alot about ethical living and choices and she shares the best of what she you stay tuned.

Sunday, July 20, 2008


DeviDoll is proudly supporting BBC Thread in its Style Search for ethical fashion designer talent. Wondering what BBC Thread is (where have you been?!) - its an online portal (used to be a time when that was only ever a Star Trek word...remember?) that is all about everything relevant to ethical fashion: they talk about style, ethical styling (interesting video with Elisabeth Lasker from Ethical Fashion Forum and Konnie Haq), pure fashion trends, how to be a fashionista as well as whats going on behind the scenes in the manufacturing and production world (hence the strap line 'fashion without victim'), ie, susbstantial issues that no credible ethical fashion lover can afford to ignore.

And now, through the Style Search competition, they aim to support up coming sustainable and conscientious designers. Something DeviDoll upholds as an original principle having from its very inception been an 'incubator' for promising ethical fashion talent, across the globe, by giving it a commercial platform.

So get moving on your designs or at least put the word out! A digital image of a design must be uploaded to the BBC Thread site and away you go. E-A-S-Y! And the prize (ooh-aah) -- a day spent with a catwalk stylist at London Fashion Week in September. Click the picture above for full details.


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