Sunday, November 8, 2009

DeviDoll congratulates Stewart+Brown!

This month's US Vogue features A WHOLE PAGE on Stewart+Brown. FINALLY......

....not, that is, FINALLY Vogue says something about ethical fashion -- this it has done before (to varying degrees, more edgily in the UK publication than in the US; but no surprise there, etc etc).

Rather, my point is, FINALLY Vogue (and that too the US version -- sorry am I belabouring a point here?) has, so prominently, stepped away from moulding it's eco-fashion talk around usual usual (yawn) labels like Stella McCartney and, instead, picked a label that is from the 'little-known-outside-ethical-fashion-world' (think, for example, Estethica at LFW).

That it is Stewart+Brown comes as no surprise given the unselfconsciously chic collection this label brings us, the luxurious fabrics it uses (and in some cases, such as its socially responsible Mongolian cashmere, helped pioneer) and the founders' (Howard Brown and Karen Stewart) enduring commitment to professional business standards combined with transparency and excellence in the area of green/ethical/eco - fashion.

As the first UK boutique to stock Stewart+Brown's cashmere in 2007, DeviDoll always knew glory was just a matter of see it so soon is gratifying indeed.

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