Wednesday, July 29, 2009

Top 10 buys for under £100, £50 and £25

Whether you're spending your summer abroad, relaxing at home or under the office air conditioning, we have the ideal ethical fashion items to make this season a summer to remember! Think sharp tailoring, on-trend prints and cocoon knits for a capsule wardrobe which will outlast the warm weather.

UNDER £100

DOIE Venice Dress - £90
If you only take one dress with you on holidays, make it the Venice dress from Doie. Just as romantic and elegant as its name suggests, it will take you from a pool party to a museum visit. This silk trim on bamboo jersey dress will make you feel stylish and fabulous at all times! The ultimate holidays LBD!

Panda Snack Pointelle Cardigan - Was £160, now £56
Luxury knits are key staples of the great British summer wardrobe. Made in a fabulously soft mix of cashmere and bamboo, it will keep you warm and elegant. This no-nonsense piece falls to the knee and bears two pockets.

Aymara Joy Top - Was £120, now £90
This incredibly stylish cashlama wool top, in the nicest shade of poppy red, is guaranteed to brighten up your day! Aymara uses a unique traditional Bolivian technique to separate rough soft from fine llama fibres. The result is unbelievably soft, warm and resistant. A beautiful and Fairtrade knit you’ll wear again and again and again…

Undesigned by Carol Young Petal Skirt - Was £134, now £93.80
Who knew a garment as beautiful and original as this skirt could come from fleece recycled from consumer soda bottles? The ultimate standout piece, this earthy skirt will make sure you turn heads wherever you go!


Mociun Geometric Bunny Tee - £49
Statement prints and printed tees were key trends this season. This youthful, bright top in organic cotton will be perfect teamed with a boyfriend blazer or thrown over jeans for an effortless look.

FIN Twill Sailor Pants – Was £120, now £45
This is the perfect office-to-evening-drinks pair of trousers. FIN’s tailoring is perfect, with flattering and trendy detailing. The trousers are made in high quality Fairtrade and organic cotton, and the process is 100% carbon neutral.

FIN Cropped Jeans - Was £88, now £32
Cropped jeans, THE indispensable addition to a summer wardrobe. Wear them bare foot to walk in the sea, or with flats for an instant festival hit! They combine the comfort of organic cotton with a perfect, figure-flattering cut.


Mociun Cropped Tank - Was £53, Now £15
Nothing says 1980s revival like a cropped tank. This organic cotton and Lycra top is bang on trend and will be an instant wardrobe update. It’s perfect with skinny jeans or, for the midriff-shy among us, over a tight-fitting dress or tank.

Mociun Aero Tee - Was £58, now £12
A trompe l’oeil, graphic print in a dreamy, fluid hemp and organic cotton fabric. One of our bestsellers, this T-shirt is the ultimate chic and easy-to-live-in top. You can dress it up with heels and a pencil skirt for an edgy office look or dress down with hot-pants.

DOIE Silk Tie Trackpants – Was £68, now £23
These incredibly stylish and comfortable trackpants will take you straight from the plane to an antique site visit. Their bamboo jersey, silk trim and Lycra fabric doesn't crease, making your holidays iron-free.

Thursday, July 23, 2009

Don't miss our Mociun Pop-Up Sale - Up to 75% off until July 29

Ethical fashion fans will be more than familiar with designer Caitlin Mociun's eponymous collection of ethical dresses and separates. Now, for one week only, until July 29, we're holding a Pop-Up Sale on Caitlin's classic pieces, with up to 75% discount on many items.

The beauty of Mociun, beyond the use of eco fabrics such as organic cotton, yak and hemp, is Caitlin's flair for colour and graphic prints. Her Caravan and Argan tie-front dresses suit perfectly this season's key modern tribal print trend.

A favourite amongst cult fashion editors in the US and Europe, aesthetes and fellow designers, Mociun has featured in Dwell, Nylon and Vision magazines, amongst other cool titles. Vision went so far as to call Caitlin an "eccentric genius", and take it from us that's a compliment. With her handle on print, we're inclined to agree.

Visit the Mociun Pop-Up Sale now. On for one week only!

Born in Nevada City, California, Caitlin travelled the world with her family from the age of 12, stopping off in Kuala Lumpur and Prague before settling to study textile design at Rhode Island School of Design. Her work centres on hand-drawn illustration, the likes of which you could never find in mass-produced collections. Every piece has Caitlin's hand on it.

Inspiration comes from her nomadic childhood, art, literature and the natural world, and the collections have wonderful names, from The Cabinet Of Natural Curiosities to Judas And The Chocolate Grinder.

DeviDoll sells Mociun exclusively in the UK. Globally, the collection can be found in the most stylish boutiques from Brooklyn to Tokyo. These are beautiful pieces for stylish women who appreciate design flair and great quality.

Visit the Mociun Pop-Up Sale now. On for one week only!

Early birds to our Pop-Up Sale will have a rare chance to add Caitlin's Silk Muumuu dress (Mischa Barton bought four), £51.25 down from £205, Mesh Back dress, £50 down from £200, and Button-Up Dress, £66 down from £183, to their wardrobes. These are timeless Mociun pieces worthy of the space.

Caitlin's graphic print t-shirts, too, are mini works of art in their own right and this writer's favourite. For an astonishing £12 snap up the Boyfriend Bauhaus Tee, down from £40, or Aero Tee, down from £58. For only a few pounds more is the Trading Post Tee, £16 down from £40. These are investment buys, without the investment prices.

Stocked up with dresses and t-shirts already? Choose from jeans, shorts and shirts too, including the Paperbag shorts that made it into editor Sarah Woodhead's Top 5 Picks from our Summer Sale, now £44 down from £118.

Why the Pop-Up Sale? We're making room for the new pieces of course!

Visit the Mociun Pop-Up Sale now. On for one week only!

Thursday, July 16, 2009

Top picks for poolside glamour

It's nearly August, the peak of the summer holiday season, and we're dreaming of escaping the city (by train of course), to a relaxing idyll. In the picture is an infinity pool, a sun lounger, blue sky, gentle sunshine, a breeze in the palm trees, a tower of books to plough through, never-ending iced fruit smoothies and...the perfect poolside wardrobe!

Just because we've put our hectic city life on hold for a while, we won't be putting our ethics on hold. Our ideal holiday is carbon-light, and preferably in a location where the local community benefits directly from tourism. Our suitcase, too, will include ethical fashion items and natural and organic beauty products. Here are three essential items we won't be leaving home without, plus complementary poolside pieces to inspire you...

1. Mociun Zigzag swimsuit, £70.40 reduced from £88
Mociun creates the most wonderful graphic prints and illustrations on summer dresses and t-shirts. It's swimwear follows its inimitable styling, and this Zigzag swimwuit is in one of the season's most popular patterns. It features as a Top 10 Swimwear pick on daily eco glossy too. Caitlin Mociun, designer and founder of the label, uses fabulous sustainable and eco fabrics including yak, hemp, organic cotton and more.

More poolside glamour:
Mociun soy and organic Halter bikini
Mociun Zigzag denim shorts
Mociun dresses and t-shirts

2. Viridis Luxe Skinny Strap Banded Dress, £152 reduced from £190
We love this Viridis Luxe dress because it's one of those perfectly versatile pieces that make travelling light a little more achievable. Yes, even for the most stylish amongst us! This bamboo and cotton jersey dress would look adorable popped over a bikini for the trip from poolside to bar, or simply dress it up with barely-there heels and gold jewellery for evening. Viridis Luxe is highly desirable ethical fashion, featuring ecologically superior hemp with silk, bamboo and organic cotton, and it's well worth snapping up a bargain when available.

More poolside glamour:
Doie Melrose dress
Aymara Milla dress
See more from Viridis Luxe

3. Deborah Lindquist Short Shorts, £68.60 reduced from £98
These are so unbelievably cute! The micro short is still the style of the summer, and we've seen these worn with a dazzling array of footwear, from wedges to wellies. Look sassy by the pool in short shorts and bikini top, or dare to keep those legs out for your evening stroll along the promenade. Guaranteed to turn heads. We love the chic soft pink and the easier than linen blended fabric.

More poolside glamour:
By day, team the shorts with this Fin tank
By night, team with this Viridis Luxe cashmere butterfly sweater
Shorts too short? Try Mociun's Paper Bag shorts instead
Deborah Lindquist strapless top
See more from Deborah Lindquist

Friday, July 10, 2009

Top 10 Summer Party Dresses - with FREE lingerie bag

Ah, it's such a beautiful time of the year. The mornings are brighter, the afternoons warmer and the evenings longer. Dining goes al fresco, swimming too if you're lucky enough to live near the coast, city lido or country garden pool, and the weekends are a chilled-out mix of summer wedding parties, barbecues and picnics. Bliss!

Your summer wardrobe should be in full swing already, and this year you might have indulged in bright colours, bold prints and ultra-feminine shapes that wrap, tease and flirt. One piece you will love to pluck out is the perfect summer dress.

Whether for every day or a special occasion, like a wedding or a summer birthday party, a summer dress that you feel wonderful in is an essential item. Our summer dresses have been designed and made with the best ethics at heart, from natural, sustainable or organic fabrics, in a carefully monitored manufacturing process, and not so "trendy" that they'll last only the one season.

DeviDoll's founder Sindhu Venkatanarayanan is passionate about ethical style, carefully selecting only those designers who she feels combine great design with ethical principles. Here she picks her Top 10 Summer Party Dresses, many of which are on Sale right now, and shares her expert view on what's so lovely about each one. Go party!

SPECIAL PROMOTION: Buy a dress from DeviDoll and receive a FREE fair trade silk organza lingerie bag from LVDS. Offer ends August 31 2009.

1. Doie Malibu dress, £158
Sindhu loves it: "This silk Malibu dress from Doie is the prettiest, flirtiest, silkiest summer dress in the freshest colours. Doie, one of our favourite designers at DeviDoll, does this so well."
See more from this designer

2. Doie cream bubble skirt dress, £36 reduced from £102
Sindhu loves it: "This is a great bamboo dress. It's very flattering and the bubble skirt is cute."
See more from this designer

3. Mociun button-up dress, £95 reduced from £183
Sindhu loves it: "This is totally a fav of mine. Print is in pop contrast colours, plus it doubles as a long shirt-dress or wear with tights. A super hip print."
See more from this designer

4. Mociun organic cotton Caravan tie-front dress, £270
Sindhu loves it: "The print on the caravan and the deep vermillion red creates the spark for me in this dress. I love the play of colours."
See more from this designer

5. Fin Slouchy Dress, £65 reduced from £180
Sindhu loves it: "This is a girly dress with a wonderfully cut flair skirt that speaks to me of summer parties and Pimm's."
See more from this designer

6. Viridis Luxe bamboo and organic cotton drawstring dress, £165.60 reduced from £207
Sindhu loves it: "Great on the beach, great in the city, a jewel colour I love. Viridis Luxe does this blue better than any other designer I know - ethical or otherwise. It can be super sexy if you adjust the neckline."
See more from this designer

7. Kelly B bamboo summer knit Roberta dress, £60 reduced from £163
Sindhu loves it: "A touch see-through and a great summer jersey in very breathable bamboo. Black but sheer enough to feel ultra-light."
See more from this designer

8. Fin Symetric dress, £52 reduced from £133
Sindhu loves it: "Another grown up Fin classic. Wear with killer heels and you've got a very elegant look for summer nights out."
See more from this designer

9. Mociun cotton tie-front dress, £165 reduced from £270
Sindhu loves it: "How can I, with my love of colour and graphic prints, not L-O-V-E this dress?!"
See more from this designer

10. Mociun Argan tie-front dress, £270
Sindhu loves it: "This is a Mociun classic. I love abstract prints plus its just enough to be interesting but not too dark."
See more from this designer

Thursday, July 2, 2009 editor Sarah picks her top five items from our Summer Sale

Guest editor Sarah Woodhead, editor of leading daily eco glossy, popped by this week to choose her favourite pieces from our new Summer Sale. We're a big fan of as the magazine regularly features our items in its fashion editorial!

Sarah writes: The sun is shining and our summerwear has broken free from our wardrobes. The editorial team is styled in a flurry of colour, florals and prints as our safe spring neutrals are swapped for pretty summer dresses, bright and light accessories and separates to stay colourful and cool in. There's boho going on, a touch of Eighties glam, and even a bit of beach party.

We love this time of year, and not just for the Summer fashion free-for-all and the Pimm's. There's a buzz in the air about the great bargains to be had in the Summer Sales, of course!
On the high street the Sales can be a time of mindless spending on more mass-produced stuff to chuck to the bottom of the wardrobe without wearing, and we definitely don't support that old-fashioned behaviour. Instead, we advocate using the Summer Sales as a time to invest in long-lasting quality ethical pieces that might be a little beyond your budget at other times.

It's fine to mix in a little fashionable fun, but our tip would be to look for classic items that will live on long after the Sale banners have come down. DeviDoll is a great place to start. Here are my five picks from the DeviDoll Summer Sale. You may also like to see DeviDoll's own Top 30 picks.

1. Doie bubble skirt dress, £36 reduced from £102
In the softest bamboo jersey this Doie summer dress is the perfect piece for dressing up or down. I'd be tempted to wear this with heaps of brightly-coloured clashing necklaces, of varying lengths, turning this versatile summer dress into a show-stopper.
The colour is on-trend with this season's brights, and is flattering to all skin-tones. Plus, who doesn't love a summer dress at less than £50?!
Pop a tee or blouse over the top, with a waisted belt, and transform the look.
Also see:
Kelly B Roberta bamboo knit dress, £60, reduced from £163
See all dresses in the Sale

2. Panda Snack ruffle flower tank
Basics that have a feminine flourish always catch my eye. I can often feel a tad too dressed down in a simple vest so I tend to look for interesting prints and patterns or dress up with accessories.
This Panda Snack tank does the work for me with its delicate ruffle flower. I'd throw this on with summer jeans or cotton pants, layered over a contrasting colour, and feel just that necessary style edge.
Also see:
Viridis Luxe sleeveless pleated top in bamboo and cotton jersey, £58, reduced from £104
Fin organic cotton crochet knit tank top, £35, reduced from £95
All tops in the Sale

3. AOKI Mandy jeans, £65, reduced from £135
Ok, I have to admit I already own these jeans, but if I didn't they'd be the first item in my shopping basket. They are just about the most comfortable jeans I have, in a light enough denim to cope with a little summer sun.
The straight leg is flattering and they pass the all-important bum test with flying colours. A little secret, because they aren't desperately low-slung they make a wonderful choice if you have a little tum.
The AOKI Mandy jean is a perfect example of a Summer Sale investment buy. You'll wear these jeans for years.
Also see:
Buy Del Forte organic cotton jeans at the cheapest price on the web
See all jeans in the Sale

4. Mociun Paperbag shorts, £44, down from £118
I love these cute shorts from Mociun. I'd style them with a nod to Eighties glamour. If I had Giselle's legs I'd be wearing them with towering heels (perhaps these Beyond Skin Sui Generis peep-toes, with an unmissable 75% off), a light billowy blouse, tucked in to accentuate the nipped-in high waist, and oversized bangles and necklace. An essential accessory would be an application of organic fake tan, with no chemical nasties, picked from's Top 10 Natural Fake Tan Guide.
They would also look fab styled nautically, with a stripey tee and cute white pumps - that's a summer style perenial you can rely on year after year.
Also See:
Mociun zig-zag denim shorts, £42, down from £113
More Sale items from Mociun
All pants in the Sale

5. Nahui Ollin Buckle Ritual bag, £37, reduced from £140
Every year I see gorgeously stylish girls sporting metallic day bags with their pretty summer outfits and think how spot-on they look, as I sheepishly hide my wintery brown leather tote behind my back. Metallics never fail to look glamorous and feminine.
The Nahui Ollin Buckle ritual bag, like all Nahui Ollin pieces, is entirely hand-made by specially folding and weaving individual candy wrappers, gum wrappers and soda bottle labels that are factory rejects from independent manufacturers and have never been used. These 'surplus' materials are diverted away from landfill to be made into the funkiest accessories by independant families in Mexico, under fair-wage conditions. No seriously stylish ethical wardrobe should be without one.
Also see:
Nahui Ollin Nuevo clutch, £20, reduced from £60
See all bags in the Sale


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