Monday, April 28, 2008


The BBC has launched an online fashion magazine - Thread, Fashion without Victim, wholly dedicated to eco/ethical fashion. Its about style but also substance - various terms used in ethical fashion are explained, the true cost of cheap clothes is revealed, whats out there to purchase is well catalogued, and we're told which organisations are actively involved in ethical fashion.

And thats the tip of the iceberg -- there's a gorgeous style-file full of fabulous clothes (including Mociun's Judas tee!) and key trends for the season. Jewel in the crown has to be the associated programme, "Blood, Sweat and T-shirts", about a group of twenty-somethings -- very into fashion from different angles -- who experience life as factory workers in India, making clothes for the UK high street. Needless to say it deeply affects their views on fashion and the cost of fast fashion.

So this is a 'go-to' url to the say least. And happily its got many relevant issues woven through it, so that we can understand the dilemmas as well as victories of ethical fashion in an intelligent way. At DeviDoll its always been about how and why to curate your consumption -- the BBC Thread magazine is a welcome addition to this project.
Photograph courtesy Thread-BBC site

Tuesday, April 15, 2008


Deborah Lindquist, LA's celebrated 'Green Queen' dresses many celebrities and her emails are full of 'firsts'. Recently she sent me a really special one -- Sophie Uliano, founder of the lifestyle site 'Gorgeously Green' and author of 'Gorgeously Green: 8 Simple Steps to an Earth-Friendly Life' will be wearing one of Deborah's signature sweaters on Oprah which airs in the US on April 22 (browse the book here). We've had a recent spate of 'how to be more green' books in the UK fashion world by Matilda Lee, Tamsin Blanchard, Sandy Black and Kate Fletcher but none have the breadth of this book nor the unique (American) quality of breaking things into 'easy' steps that cover 'everything'.

But I digress; at DeviDoll we are thrilled for Deborah and, to be honest, a bit for ourselves too. I once saw Jane Fonda on Letterman talking about her eco fashion look but having one of the original DeviDoll favourite labels on Oprah is a real treat.

It gets better - Sophie will be joined by her friend and perhaps most enthusiastic supporter of her book (at least so far) - Julia Roberts. Al Gore will be there too. Just missing Leonardo and Cameron (Diaz) I guess. Anyway, here is an excerpt from what Julia, who wrote the forward for the book, has to say about it:

"I am absolutely altered. This Gorgeously Green book has provided my household with a bible of hope and help (not to mention a good cleansing mask and source for eco-cashmere).
So where to start?
Congratulations - you are already there".

Pretty glowing. The book is widely on sale now. And, as for Deborah Lindquist....well you already know where to get your hands on some of that.

Wednesday, April 9, 2008


No good thing can be a secret for long -- VOGUE has marked FIN's 'Eco-Lux' ethical denims as the newest hottie on the block.

"...FIN denims are created from both Fairtrade and organic cotton exclusively and produced in India and Peru, where the industry supports workers facing the challenges of poor working conditions and wages. As if that weren't enough encouragement to indulge, the jeans are simply gorgeous to boot - spring/summer 2008 is all about subtle feminine touches inspired by "Fin heroine" Ameila Earhart." Read the full article here.

As I've said before we're huge FIN fans at DeviDoll and delighted to welcome the Spring Summer 2008 collection online now.


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