Monday, August 4, 2008


So while many fashionistas are away sunning themselves (under cover of SPF factor Trillion+, of course) reading all about 'autumn 2008 pre-ordering' -- #2 of Grazia's TOP 10 stories is all about 'pre-collection' ordering (pre-order I understand but pre-collection..? I'm obviously not reading by Grazia closely enough. After this post, perhaps) -- those of us who are part (also) of the supply side of the fashion world, are hoisting up are (pre-ordered) summer skirts, rolling up the sleeves of our (pre-collection, pre-ordered) gauzy hot-weather tops, to get ready for FASHION'S AUTUMN/WINTER 2008.

Now, the fashion world works on 2 clocks (sorry if I am boring you but I find this point endlessly intriguing) -- the fashionista one and its own. The former is about clothes that match the season, ie, AW08 buying for a fashionista is about buying autumny-wintery type stuff....about diving into the debate over knee-high vs ankle boots; chunky knits vs body con cashmere and so on. The other clock is one that buyers (eg - yours truly) adhere to and its set to 1 season ahead. So at all the trade shows (LFW, NYFW etc etc) I will start attending from next week, my concern will be about what will take the fashionista's fancy IN SPRING/SUMMER 2009 (florals?/mini vs supermini/neon vs pastel etc etc). Of course the whole notion of pre-ordering and pre-collections, sort of throws this received clockwork into a bit of a tizzy but that is a conversation for another time -- prepare to receive that dish with lashings of commentary on fast vs seasonless fashion.

You're going to hear from me over the next 2 months about interesting events and happenings from FTZ (fashionista time zone) and OTZ (our time zone). Some even overlap!

To kick off, let me alert you to 'The Eco-Fashion Party' to be held on August 12, 2008 at Surya Bar of the (shiny new) Club4Climate (there is some seriously ecological intention, fronted by the seriously wierd Dr. Earth, behind the Club4Climate - check it all out here).

There is an auction of prize pieces from participating brands (DeviDoll included) and also the opportunity to purchase from their larger collections. Basically a big party (club style, full on party) with the chance to see and buy some seriously fashionable clothes -- all of which look good and are certain to make you feel very good.

Pre-collection or not, these are clothes no serious fashionista can afford to miss. See you there.

1 comment:

Quail said...

Try they seem to be quite accurate. I recall them predicting the mustache trend about 2yrs ago and people are still blogging about the mustache trend and Etsy is loaded with little drawings of bunnies and such with mustaches plastered trendily (should be a word but doubt it is) across their lips. I'm loading up on blue this Autumn as predicted by Fashion Trendsetter. At the end of the day people get bored of colour and anything not seen for a couple years will come back!


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