Saturday, October 13, 2007


So here we are – DeviDoll’s first blog entry. If you don’t know us yet please visit us here. If you do know us then a big big Thank You for all the support.

What to talk about first?

How to introduce ourselves best? What to say that will be relevant to you and representative of us? I've decided the best thing is to keep it simple: talk about JEANS. We all love them, wear them, need them and buy them. About as democratic as fashion can be (want to know more about the history and sociology of jeans?).

At DeviDoll we L-O-V-E jeans (not least because most of us here are inveterate ‘dress them up-dress them down-but wear ‘em 24 hours’ types) and, much to our relief, it looks like every kind of jean is ‘in’ pretty much all the time.
Sure, the skinny shot into focus for the longest time, then high waisted usurped some airtime and the kick flare is having a moment too, but hey, Kate Moss steps out in whatever moves her on the day (high waisted at the end of summer and then skinny greys in Grazia this week) and if that’s not a signal, then we don’t know what is: ladies, wear the jeans you like, when you like. You’ll be fine.

For the skinny lover check out AOKI’s Riley or Mandy, for the ‘boyfriend cut’ nothing beats the Billy. Need your high waisted '70s fix? The Traci is your only port of call. But if you’re into flares but no extremist,check out Carol Young’s bamboo denim C-Flip jeans. Sweet.

A slew of jeans to fit every body and preference...without harming anything/one. In case you don't get what I mean, watch a few clips from China Blue and you will understand why buying ethically produced jeans makes a difference and to whom.

China Blue goes behind the scenes at Chinese factories that produce jeans for the biggest names in the Western market. And its not pretty. One of the most poignant bits is seeing how Jasmine and her colleagues keep up with the gruelling hours and relentless deadlines. Clothes pins are used to keep tired eyes open through shifts and naps are caught when possible. This movie is no tear jerker nor is it a anti-capitalism/globalization tirade. It’s a stark dose of reality that asks every individual consumer to face the truth.

At DeviDoll we’ve decided we simply can’t kid ourselves any more.


Anonymous said...

Hi devidoll love the jeans on the website and because of your blog here i realise that the good old jeans i have been wearing have possibly been through the hands of workers in poor conditions. I mean who would have thought that....

thanks for the education. clearly blue cottons will not be the same for me anymore. and i look forward to recieving my new ones.

thank you

Anonymous said...

hi devidoll i had no idea that the plain old blues i have been wearing could possibly have been stitched by people in inhuman conditions. i mean these are jeans we've been wearing for ages...

thanks for the education. and i now look forward to my new ones. besides making me feel good about this they are also quite cool.



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