Thursday, June 18, 2009

Supermodel Petra Nemcova shops for Summer 09 at DeviDoll

We're absolutely thrilled at DeviDoll to count the very beautiful supermodel and philanthropist Petra Nemcova amongst our lovely customers. Petra checked in just this week to replenish her summer wardrobe.

Petra, founder of the Happy Hearts Fund for disadvantaged children, is passionate about shopping ethically and of course, as a model, she is very fashion-aware. She shared with us the difficulty she sometimes has finding style-led ethical clothing: "I'm trying to buy all of my new clothes from eco / ethical brands, but it's not always easy! I'm happy to have found DeviDoll."

The Sports Illustrated and Victoria's Secret model chose our best-selling Doie Zuma top, in black and blush pink, and a sophisticated pair of black Fin cigarette trousers. She's made great choices!

Doie is a relaxed girl-about-town collection by Los Angeles-based designer Sara Kirsner. Designed and made in L.A., Sara focuses on ethical super-fabrics, including bamboo jersey, organic cotton and organic wool. You can see the whole Doie collection available at DeviDoll here.

Petra's Doie Zuma top is an easy to wear piece in organic cotton jersey, with ruched detailing at the neck and fold-over sleeves. It falls to just above the hips and is a very slight A-line cut, so you don't need a Victoria's Secret-calibre body like Petra's to wear it. Phew! What's more, you don't need a supermodel's salary to buy one either. At £62, this summer wardrobe staple is a great buy.

We think Petra's choice of Fin cigarette trousers, currently reduced to £91 from £130, is just perfect for her. Fin, another best-selling range at DeviDoll, represents wonderfully simple, sophisticated Scandinavian design. See our entire Fin range here - many items at discounted prices.

A fantastic day-to-evening trouser, the Fin cigarette pant is a straight cut and slim leg in a crisp organic, fair-trade cotton. They are cut slightly higher at the back, which makes them very flattering. Not that Petra needs the help!

Petra founded The Happy Hearts Fund after she survived the 2004 Tsunami, by clinging on to the top of a palm tree. Tragically, her fiance died in the Tsunami. Last year she also visited Peru to help support the victims of the 2007 Peru earthquake. Well done, Petra, and thank you for choosing DeviDoll.

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