Friday, November 14, 2008


Okay, have to confess I did not make it to this important event. Why? - well, its a long, and more relevantly, somewhat boring story, so I'll spare you. But the main reason for my writing about it is to publicly congratulate From Somewhere duo Orsola and Filippo for winning in 2 categories

RE:Fashion Designer of the Year Award


RE:Use Award

I have learned so much and continue to from Orsola about ethical fashion (most notably, long lessons in what upcycling actually is) - the business of it, the politics around it, the fashion benchmarks that must be at the forefront at all times and the love of it all. DeviDoll has been proud to be the only retailer in the UK other than the label's eponymous boutique, to stock From Somewhere clothing. Our pleasure and honour entirely. Always has been.

Anyway, these guys have been doing the right thing since 1997, ie, back when saying ethical and fashion together could only mean -- in the best case scenario -- that you (a) didn't like fur but only because animals and plants are 'one with us' (b) lived in a commune, ate alfafa and (c) thought that commerce was the devil.

Today we all know that ethical fashion is something far more encompassing and headed for the mainstream..warts and all. This, in no small part, thanks to people like Orsola and Filippo with their clear message and hard work. I can't think of a more deserving label for these awards -- pioneers, fashionable, stylish and activist. Ooooh, gives you goosebumps.

Read all about what went on, who was there, what they wore and see really great pictures of all the above at Sarah Woodhead's ever-more-impressive daily green glossy

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