Monday, April 28, 2008


The BBC has launched an online fashion magazine - Thread, Fashion without Victim, wholly dedicated to eco/ethical fashion. Its about style but also substance - various terms used in ethical fashion are explained, the true cost of cheap clothes is revealed, whats out there to purchase is well catalogued, and we're told which organisations are actively involved in ethical fashion.

And thats the tip of the iceberg -- there's a gorgeous style-file full of fabulous clothes (including Mociun's Judas tee!) and key trends for the season. Jewel in the crown has to be the associated programme, "Blood, Sweat and T-shirts", about a group of twenty-somethings -- very into fashion from different angles -- who experience life as factory workers in India, making clothes for the UK high street. Needless to say it deeply affects their views on fashion and the cost of fast fashion.

So this is a 'go-to' url to the say least. And happily its got many relevant issues woven through it, so that we can understand the dilemmas as well as victories of ethical fashion in an intelligent way. At DeviDoll its always been about how and why to curate your consumption -- the BBC Thread magazine is a welcome addition to this project.
Photograph courtesy Thread-BBC site

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