Readers of this blog will be well aware by now that this is a question, the treatment of which at the hands of general press, vexes me. Not the question, you understand, rather the absence of sensible or helpful or not wildly biased (to put it mildly) answers to it. Not sure what I mean? Here's an example.
Not to say there isn't more positive press...rather to say that this type of questioning is now archaic and needs to be switched off and replaced with some actually helpful advice on how to go about the business of being more ethical in our fashion/lifestyle choices.
But, you know, my insistence alone isn't all that and so I decided to put the matter to other, better known people, in the space. Fertile, informed debate - who can resist it? Here's the question I asked:
"Given the reputation of fashion as a 'dirty' business, a 'shallow' business and as creating false needs, ethical fashion is often written off as hypocritical/unrealistic/fashion piggybacking on wider awareness of eco-issues without adding any real value; a 'rich people' syndrome -- from organic food to organic cotton tops simply for the sake of seeming 'in' -- is derided as the symbol of what ethical fashion really is all about. And so the question is often asked: does ethical fashion really amount to any real good for anyone/the planet?
What are your thoughts on this kind of thinking and can you offer a counter-opinion about ethical fashion?"
And here's who I asked (if you're reading this because of even a modicum of interest in ethical fashion issues, you'll know at least one of them) --
Margaret Teich: Associate Producer on The Lazy Environmentalist radio show and curator extraordinaire of the Directory of Eco-Fashion Retailers on the influential Lazy Environmentalist blog. Margaret's job requires her to be somewhat of a knowledge bank and have her eye on lots and lots of different goings-on in the world of modern-day eco/sustainable/ethical living.
Starre Vartan: founder of must-read, in the know, particularly inspiring for (but by no means only) women , blog Eco-Chick. Starre writes for other publications too and she's on our panel because there is very very little going on in the eco living world that she is not aware of. She is quite simply, in the know.
Interestingly, all 3 of them had the same key arguments:
Of course, these ladies had more to say and I'll publish their full comments later. Here I wanted to just point out that there are substantial issues which everyone in the field, regardless of specific involvement, recognizes. And, even more crucially, these are issues which pertain to you and me....not just celebs or deep green vegans. As Margaret reminds us, there is 'modern environmental revolution' afoot (by they way, you're ALREADY part of it with all your organic food choices, washing machine at 30c, switching off lights, buying white goods with optimal energy ratings....) and 'touting green fashion' is part of that revolution.'
Yes, these are extraordinary issues relevant to ordinary people.